Gallery 1010 (UTK) / 1150 McCalla Ave. November 30, 2018 - December 2, 2018

Dana Potter

Eye-tracking machines are most commonly used by marketers and advertisers. They use eye-tracking to test the efficiency and predictability of interface layouts and website designs. Efficient predictability proven by data is currency, both in its quality of being accepted and its value in a monetary system. 

In this exhibition “I Spy” becomes a metaphor for ignorance. The viewer is invited to complete the game of I Spy while their data is collected or following the game as spectator which serves as a distraction from appreciation, mindfulness, and slowness. The collected data is then output as a visualization available for purchase.

The space includes video, prints, an interactive data-collection performance, and xerox copies of collected data visualizations available for purchase on the cheap.